The innovative MARVEL themed activation ‘Hulk Smash’, developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore has received a thumbs up from visitors at Sentosa Sandsation: MARVEL Edition, one of the region’s biggest sand festivals.
The ‘Hulk Smash’ attraction, featured at a 16 day-long event, has received an enthusiastic response from the visitors, registering an average of one smash per minute.
Credits
Advertiser: The Walt Disney Company SEA & Sentosa Development Corporation
Creative Agency: BBH
Executive Creative Director: Joakim Borgstrom
Creative Director: Xander Lee
Creative Technology Director: Dillah Zakbah
Senior Copywriter: Omar Sotomayor
Art Director: Ronald Bunaidi
Managing Partner: David Webster
Business Director: Ross Henderson
Account Manager: Victoria Fernandez
Intern: Thomas Hartigan
Production Company
Producer: Sean Thambiah
Production Partner: Ideas Empire
The ‘Hulk Smash’ attraction
Targeted at both children and adults, ‘Hulk Smash’ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.
Participants had to wear a pair of Hulk gloves andsmash down on a platform while giving out a war cry ‘Hulk Smash’. They then discover how their strength compares to a MARVEL Super Hero, as they watch the ground break and tremor according to the intensity of their smash.
Each person’s smashing experience was recorded and converted into downloadable comic-styled GIFs.
